Serv - Future tech is served | CH&Co.

Serv - Future tech is served

Industry
Workplace catering

Our creative
Naming, Visual Identity, Verbal Identity, Marketing, Animation

Industry
Workplace catering

Trailblazing tech for a connected food world
We were asked to build a brand identity to effectively communicate the CH&Co. tech offer complementing their catering operations. The solution had to simplify a multi-layered technical approach and work across different catering and hospitality brands in the business. With more clarity and personality the brand would help clients understand the benefits and also help employees to articulate the offer.

The name was created to reflect a total dedication to digital service with a tech/food double meaning – data servers supporting hospitality service. The logo styling represents the human side of the business – Softer, inclusive, easy to understand, with a playful spirit that evokes a super-modern, tech-enabled, customer experience.
We developed a series of animated illustrations to help explain the core categories of the Serv offer. The illustration style reflects relaxed, modern people immersed in tech, with a sense of adventure. The vibrant, uplifting, contemporary colour palette reflects the brand’s energy and forward-thinking approach.
RAJ QUOTE HERE IS POSSIBLE…

Something about how we managed to communicate a complicated techy offer in a clear, modern and accessible way? Has the brand been successful since its launch? Any Wins or stats?

Credits
Tony Chambers, Client Services Director / Curtis Reeve, Lead creative / Steve Oakey, Creative Director

View all work

CH&Co.

Serv - Future tech is served

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